The way travelers book is changing forever. Move beyond “Search” and get your hotel ready for the era of Agentic Commerce. Enable direct, friction-free bookings right inside AI conversations.
and more…
UCP is the open-source standard connecting Inventory (Hotels) to Discovery (AI Agents). It replaces the traditional “Search > Click > Website” funnel with a direct “Ask > Book” workflow.
Agents connect directly to your data source.
Push real-time availability via API, don’t wait to be crawled.
You own the transaction and the guest data.
We bridge your Property Management System (PMS) to the AI ecosystem.
Most Property Management Systems (PMS) output “dirty” data—unstructured text strings like “DLX RM OCEAN VW” or vague amenities lists. AI agents cannot reliably parse or compare this data against user intent.
We ingest your raw PMS feed and pass it through our normalization engine.
Attribute Extraction: We decompose text strings into semantic boolean attributes (e.g., view_type: ocean, bed_configuration: king, accessibility: true).
Standardized Taxonomy: We map your proprietary codes to the global UCP Standard Taxonomy. A “Junior Suite” in your system becomes a universally recognized inventory class with specific square footage and occupancy definitions.
Rate Plan Logic: Complex rules (e.g., “Non-refundable after 48h”) are converted into logic-gated JSON objects that an AI can mathematically validate before offering the room to a user.
AI agents need to know what they can do with your data before they attempt a transaction. They need permission to act, not just permission to read.
When an agent (like Gemini) discovers your hotel, it pings your UCP endpoint.
Intent Discovery: Your system responds with a Capability Manifest. This confirms not just availability, but transactional readiness. It signals: “I accept direct bookings,” “I support dynamic pricing,” and “I accept the following payment tokens.”
Live Context Window: Unlike a static cache, this handshake occurs in real-time. If a room was booked 3 seconds ago, the Capability Handshake updates the agent instantly, preventing “ghost inventory” bookings—a critical metric for maintaining a high “Agent Trust Score.”
Traditional web bookings involve multiple steps (state changes)—selecting a room, adding guest details, processing payment. If any step fails, the booking is left in limbo (abandoned cart). Agents require a binary outcome: Success or Failure.
We utilize Atomic Transactions.
Single-Shot Execution: The booking logic, guest details, and payment token are bundled into a single, signed payload.
Cryptographic Verification: The AI agent signs the payload with a private key. Your UCP layer verifies the signature against a public registry to prove the request is from a legitimate, authorized agent (preventing bot spam).
Instant Finality: The PMS creates the reservation and captures the payment in the same millisecond. The AI receives a cryptographically signed “Proof of Booking” (hash) instantly, which it displays to the user as a confirmed itinerary.
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